What modeling techniques did Cambridge Analytica use?

Cambridge Analytica, a now-defunct political consulting firm, used various modeling techniques to influence political campaigns. The company reportedly developed psychometric profiling models based on data collected from social media platforms such as Facebook to predict individuals' personality traits and political beliefs. They used machine learning algorithms to target specific individuals with personalized political messages and advertisements. Cambridge Analytica also employed geo-targeting techniques to identify key demographics in certain locations and create targeted campaigns to sway voters. These modeling techniques played a significant role in the company's involvement in political campaigns, most notably in the 2016 US presidential election.
This mind map was published on 19 May 2023 and has been viewed 74 times.

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