What influences consumer buying behaviour?

Consumer buying behaviour can be influenced by a multitude of factors, including personal preferences, cultural influences, social interactions, economic conditions, marketing tactics, and technological advancements. Personal beliefs, attitudes, and past experiences also play a significant role in shaping how consumers make purchasing decisions. Additionally, external factors such as peer recommendations, online reviews, and brand reputation can impact the way individuals perceive and choose products or services. Marketers must understand these various influences in order to effectively target and engage with their target audience.

This mind map was published on 24 March 2024 and has been viewed 32 times.