Features refer to the characteristics or attributes of a product or service that distinguish it from others in the market. These can include design, functionality, quality, performance, usability, and reliability. Understanding a product's features is essential for consumers to make informed buying decisions, as it helps them evaluate whether it meets their needs and requirements. Companies often highlight their unique features to differentiate themselves in a crowded marketplace and attract customers. Therefore, features play a critical role in shaping consumer perceptions, influencing purchase decisions, and driving sales and revenue.
This mind map was published on 3 May 2023 and has been viewed 115 times.