How to identify conversion rate optimization opportunities?

Conversion rate optimization (CRO) is a process of optimizing your website or landing page in order to increase the number of visitors who take a specific action, such as making a purchase, filling out a form, or registering for a newsletter. Identifying CRO opportunities requires analyzing your website's performance metrics, gathering user feedback, and conducting A/B testing. For instance, if you notice that visitors are abandoning their shopping carts frequently, then you may want to tweak your checkout process or optimize the web page loading speed. Another example is experimenting with different website layouts, color schemes, or headlines to see which version performs better in terms of conversions. Collecting user feedback through surveys, heat mapping, or user recordings can also reveal CRO opportunities, such as improving the navigation, simplifying the content, or adding more trust signals. The key is to continuously monitor and optimize your website to ensure maximum conversions.
This mind map was published on 18 June 2023 and has been viewed 144 times.

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