How does social media analytics differ from monitoring?

Social media analytics goes beyond simple monitoring by using data analysis to gain deep insights into social media campaigns and user behavior. Monitoring typically involves tracking mentions and sentiment related to a brand or topic, whereas analytics involves analyzing data to inform strategic decision-making. Analytics can help businesses track key performance indicators (KPIs) such as engagement, reach, and conversion rates, and help them to adjust and improve their social media strategies accordingly. In short, while monitoring provides basic information about what is being said, analytics involves a more sophisticated approach to data analysis to help businesses leverage insights from social media in a more strategic way.

This mind map was published on 24 June 2023 and has been viewed 168 times.