How does A/B testing work?

A/B testing, also known as split testing, is a technique used to evaluate the effectiveness of different variations of a web page or element. It works by dividing the audience into two or more groups, where each group is shown a different version of the element being tested. The performance of each variation is then measured, and statistical analysis is conducted to determine which version produces better outcomes. This method allows companies to make data-driven decisions, identify the most effective design, content, or functionality, and optimize their website to enhance user experience and achieve desired objectives. By systematically comparing different options in real-time, A/B testing helps businesses refine their strategies and make continuous improvements.

This mind map was published on 8 October 2023 and has been viewed 55 times.