How do they currently shop for cosmetics?

Consumers shop for cosmetics in various ways. Some prefer to shop online, while others prefer to shop in-store. Online shopping provides convenience and the ability to compare prices and products from different brands easily. In contrast, in-store shopping allows customers to try on products and receive recommendations from sales associates. Consumer behavior and preferences have shifted towards online shopping, but the importance of in-store shopping cannot be ignored or underestimated. Many consumers prefer a hybrid approach, where they research online and make the final purchase in-store or order online for in-store pickup.

This mind map was published on 24 May 2023 and has been viewed 50 times.